Trend-Driven Innovation in Bolivia

All businesses and organizations realize that innovation is more and more relevant if you wish to stay unique, at the top of your sector, or on the radar of your customers/stakeholders. In this sense, trend- driven innovation is a methodology with a set of easy-to-use tools, that can strategically help any type of organization anticipate their customer’s future needs and consequently develop strategies to satisfy them. This presentation will introduce this methodology, exploring some trends and innovation in the Bolivian context.